Creating a Spot for Panasonic, “Forever Young”

April 8th, 2015

I first fell in love with photography as a kid in summer camp; the magic of watching a print develop in a tray in the dark totally captivated me. Having the bug, a few years later I started poring over the Time Life Photography books from the local library. In fact I actually snuck them out in a vein attempt to “own” something so great, a photograph. This is where I became deeply committed to the art, after spying the likes of Penn, Avedon and Bruce Davidson. All though grade school and high school I stayed up many a night studying, reading and learning everything I could about great photographers and amazing photographs.

So as any teenager, thinking I knew it all, I went to film school. I figure I could not learn any more about photography, how silly of me! Instead I would learn about moving images; this was a completely new experience that also mesmerized me because the films I studied were Ingmar Bergman, Rainer Werner Fassbinder and Michelangelo Antonioni. This is where I really derived my deep love of lighting and the use of shadow to create an emotion that helps convey a great story. Movies I had never imagined existed at the time inspired me to graduate with a degree in filmmaking.

So having the opportunity to direct now is an honor. I realize in many ways it very much like directing your subjects for a still shoot, it’s all about good communication and patience. But I must say it is definitely in my blood. Please check out this latest work for Panasonic, they asked me make a short film that highlighted the nimbleness of their 4K cameras. I hope you enjoy it!

4K Stills from the Motion Shoot

Behind The Scenes of the Forever Young Commercial

Behind The Scenes of the Forever Young Commercial

Behind The Scenes of the Forever Young Commercial

Behind The Scenes of the Forever Young Commercial


Leave a Comment

One Response to “Creating a Spot for Panasonic, “Forever Young””

  1. superb! the understatement in color, design and detail is gripping. ~ Lucy