My Dream…for a Brilliant Campaign

November 12th, 2014

One of my favorite things to do while traveling is to record my world using Instagram. Sometimes these images are shot on my Panasonic GH4 and wified to the phone; sometimes I just use my phone. Taking happy snaps and then doing that Instagram filter thing really excites me. Instagram is the quick version of a Photoshop effect and has become so ubiquitous in our society the word is used as a verb or a noun.

My images are all personal. At times they are life achievements and events going on around me. Other times they are the visuals that I have to stop and shoot. I always keep them as snaps though; to me taking a commercial image that has been retouched and putting it up to Instagram defeats the purpose. Instagramming should be the spontaneous side of your photographic life, the one you get to set free with the medium.

My dream is to someday do an entire magazine travel piece or ad campaign – either all on my phone, or all through Instagram. Below is a collection of my Instagram images I wanted to share with you.

photo layout (l2)


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One Response to “My Dream…for a Brilliant Campaign”

  1. Hi Michael,
    i visited your workshop a few days ago in Zurich and your photography and words have been very inspiring for me. Thank you very much for your awesome work.