Presenting a New Lighting Portfolio with the Clare Agency

August 2nd, 2016

You might know that I love light and lighting. Having written two lighting books and having been the subject of a PDN (Photo District News) Lighting Master series several years ago, I continue to be inspired by the incredible possibilities of light. As a photographer who loves to create a look with light, finishing (retouching) is also very important.

So as part of my new collaboration with Clare O’Dea at the ClareAgency.com we have re-edited, re-organized and created what we think is a stunning look to the work. I have also included 2 jewelry images below from a recent shoot for a national jewelry designer that are all about the lighting, makeup and color.

SONY DSC

SONY DSC

I would love to know what you think of the new presentation on Clare’s website ClareAgency.com/Michael-Grecco.

Please feel free to reach out and let us know what you think of the work or if you have a project to bid. We are full of ideas. Looking forward to connecting soon. Enjoy! – Michael


The Art of Creating Living Photography™

May 12th, 2015

As someone who both appreciates and creates still photography and motion footage, I’ve spent a great deal of time thinking of the best ways they might come together. After all, we live in a world of web browsers, tablets, smart phones and moving billboards where still imagery can move and film that is still in places can make the viewer deeply reflective.

Living Photography, or Cinemagraphs, is just that; it is literally the merging of a still photograph with selective elements of motion footage. To create a great Living Photograph I actually shoot video, directing talent in a way that makes sense for the execution of the movement and the still image being used. It’s a fun process that has its own special requirements to make it work.

The effect of Living Photography is not only surprising and unexpected, but from a marketing perspective it is effective – Living Photography is clicked 60 to 80% more often than a still photograph.

I believe this melding of still photography and motion footage is the future of imagery – which makes me excited about creating it. Please let me know what you think of these examples of Living Photography. – Michael

Recent work for Panasonic Avionics


My Dream…for a Brilliant Campaign

November 12th, 2014

One of my favorite things to do while traveling is to record my world using Instagram. Sometimes these images are shot on my Panasonic GH4 and wified to the phone; sometimes I just use my phone. Taking happy snaps and then doing that Instagram filter thing really excites me. Instagram is the quick version of a Photoshop effect and has become so ubiquitous in our society the word is used as a verb or a noun.

My images are all personal. At times they are life achievements and events going on around me. Other times they are the visuals that I have to stop and shoot. I always keep them as snaps though; to me taking a commercial image that has been retouched and putting it up to Instagram defeats the purpose. Instagramming should be the spontaneous side of your photographic life, the one you get to set free with the medium.

My dream is to someday do an entire magazine travel piece or ad campaign – either all on my phone, or all through Instagram. Below is a collection of my Instagram images I wanted to share with you.

photo layout (l2)


Showing at the Photo Independent Art Fair April 25th – 27th

April 21st, 2014

Hi All, So I decided to take a booth at the upstart art fair, Photo Independent, across from Paris Photo this weekend, April 25th through the 27th. I will be showing a body of personal work, The Urban Landscapes Project, which are panoramic images that chronicle my travels around the world while on assignment. The images are colorful and graphic and received rave reviews at Photo LA in January. Please come to the Raleigh Studio Hollywood, 5300 Melrose Avenue, Los Angeles, California 90038, I will be in Stage #8, Booth #603

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Apple Store, New York, NY; Archival Inkjet Print, 72 x 32; Signed, 1/10

Friday, April 25
Trade Day, 1pm – 5pm
Press Preview, 5pm – 7pm
Opening Night Premiere Party, 7 – 10pm

Saturday, April 26, 11am – 7pm
Sunday, April 27, 11am – 6pm

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Striped Bank, New York, NY; Archival Inkjet Print, 72 x 32; Signed, 1/10

You can get your tickets at the Photo Independent website. Please bring collector friends and photo enthusiasts. For those of you who came to Photo LA, there will be new work exhibited. Below is gallerist W.M. (Bill) Hunt’s review of the work, I think you will enjoy it. See you there!  – Michael

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Red Curtain, New York, NY; Archival Inkjet Print, 72 x 32; Signed, 1/10

Michael Grecco’s night is full of light.

He is a moonwalker, a somnambulist whose conscious and unconscious are not blinded by the brights of oncoming traffic or swallowed into shadows. He is enthralled by the radiance within the blackness, the rapture of color. Grecco’s “Urban Landscapes” are vivid panoramic photographs shot in mostly unidentifiable locations around the world. These places seem alien and exotic, showered in vibrant, lucent, sometimes iridescent almost radioactive colors, revealed in raking rays, squiggles, planes, and circles.

Through long exposure, selective focus, shallow depth of field, blurring and wide framing, he finds his way in the dark and leads us as he dances ecstatically through the color spectrum. In the studio and on location, he is a virtuoso of lighting technique. That skill has obviously sharpened his eye and instincts in locating these chromatic landscapes as he travels the city after dark. Further all of what happens is “in camera”, in his panoramic Hasselblad.

Sixty years ago, the legendary photographer Ernst Haas made this journey. Haas was interested in “transforming an object from what it is to what you want it to be.” Grecco wants to “to contextualize man and his/her place in their environments they create, in the artifices they live in, to go out every day with the intention of breaking visual rules, to create an evocative, cinematic image that inspires – in its format, composition and color” This is the visual music of the night.

W.M. Hunt – Gallerist, Curator


Harper’s Bazaar Brazil

November 13th, 2013

Sao-Paulo-by-professional-photographer-michael-greccoWhen my parents started dating, my mother aspired to be a Jazz singer; my grandfather owned a Jazz record store in Harlem. (She let that dream go for marriage and the prospect of having children. I guess for me that was a good thing.) Growing up as a kid in NY there was alway music playing, much of it was the burgeoning Brazilian Bossa Nova scene of Antônio Carlos Jobim, João Gilberto, and Astrud Gilberto. Bossa Nova is the fusion of Brazilian Samba and Jazz. Mother was always singing; this stuck with me so much that my 5th grade project was all about Brazilian life, culture, architecture and government.

So, when Brazilian Harper’s Bazaar asked me to shoot six of the most important designers in Brazilian Fashion, I was more than pleased. I was thrilled to go to Sao Paolo in September, and very excited to be meeting such talent. Four of the images are included here (and on my blog), the Brazilian designers impresarios: Alexandre Herchcovitch, Reinaldo Lourenco, Vitorino Campos, and Carlos Miele with their clothing, friends and favorite models.

The designer Vitorino Campos with his collection.

The designer Vitorino Campos with his collection.

 

Brazilian designer Alexandre Herchcovitch with his models friends and stylist.

Brazilian designer Alexandre Herchcovitch with his models friends and stylist.

 

Carlos Miele with a piece from his "flowing" collection.

Carlos Miele with a piece from his “flowing” collection.

 

The "King," designer Reinaldo Lourenco is the life of the party.

The “King,” designer Reinaldo Lourenco is the life of the party.

Obrigado,  Michael


The Total Look at MOCA / Pacific Design Center

March 8th, 2012

 
I went to this amazing opening at the MOCA / Pacific Design Center of the late Bill Claxton’s images of his wife/muse/model Peggy Moffit in the designs of 60?s genius Rudi Gernreich. It’s a must see if you like the photography and fashions from that period. The exhibition is entitled The Total Look and runs until May 20th.

 


Featured Image: Michael Grecco for Porsche in Palm Springs

January 11th, 2011


Featured Image: Michael Grecco Fashion for Big Apple Magazine

December 1st, 2010


Homage to Bob Richardson

September 21st, 2010

An editor friend of mine, Rob Hill (he also happens to be one of the writers of my Naked Ambition book) has a new job at one of the rare growth  opportunities in the print world. He is editor-in-chief of the new magazine THC Expose. Rob was the editor of FHM Magazine and of Hollywood Life (formerly Movieline Magazine). In his new role, he has created a magazine that is stunning and smart, not only for its genre, but for any genre. So much so that the New York Times, Details Magazine and Playboy are all writing about the magazine.

As a continuation of our collaboration, he asked me to shoot Wilhelmina rising star and model April H. for an upcoming fashion spread. The theme of which was natural fabrics by socially conscious designers. That gave me and my favorite stylist Miriam Sternoff lots of freedom to create a sexy and dramatic 10 to 12 page fashion spread for the magazine.

Rob came up with the concept of writing racy text on Aprils body. A good way to get his headlines in I guess! It worked well. To me it was like the old Bikini magazine, where the subtitle on the cover was very clearly what the magazine was about, Action, Film, Cars and Rock N. Roll! ‚   For the lettering, we enlisted the help of body painter Marky Andrews and for hair and makeup I used the amazing Helen Jeffers.

As part of the swip  (the tear sheets pulled) to get the emotion and feeling right for the shoot, I brought along a book of work by the iconoclastic Bob Richardson. Many of you already know this but Bob was a very successful fashion photographer in the 60s who strove to bring the street photography esthetic to fashion imagery. He fought bouts of schizophrenia, eventually living on the streets in Los Angeles, losing not only his stature in the industry, but literally all his images. It was when his son Terry Richardson, (yes that Terry Richardson), honored his Dads accomplishments by helping him reproduce his tear sheets from the height of his career, that the world remembered what an important influence he was to the fashion world. We all remember Guy Bourdin, but to me Bob Richardson was just as powerful.

As we all sat and enjoyed the images in the Richardson book, we realized that we wanted to pay homage to the cover . You should buy his book and celebrate the work yourself. I hope you like my shoot below. ‚  -Michael


Featured Image: Michael Grecco for Hasselblad

April 23rd, 2010