Join Michael Grecco for the Artist Reception at the Leica Gallery

January 4th, 2017

Dear Friends, Family and Clients,

I am pleased to announce the only one-person show at the Leica Gallery in Los Angeles to exhibit both my new body of work, After the Audition, and the continuation of the Urban Landscape Project.

Please join me for the Artist Reception on January 17th from 6pm to 9pm at Leica Gallery Los Angeles at 8783 Beverly Blvd. in West Hollywood, as part of the Month of Photography in LA. If you are able to attend, please RSVP to info@leicagalleryla.com to let us know you are coming.

If you can’t make it to the reception, the show will be going for the entire month of January. More details about the show are below.

I’d love to see you there.

Cheers, Michael Grecco

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GALLERY
Los Angeles
AFTER THE AUDITION
MICHAEL GRECCO
ARTIST RECEPTION Tuesday, January 17, 2017, 6pm-9pm
RSVP info@leicagalleryla.com
DURATION January 4th – January 31st, 2017
OPENING HOURS Monday – Saturday, 10am-6pm | Sunday, 12pm-5pm

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The first time Leica’s LA space hosts a solo show by any photographer, Grecco’s is not only an eclectic international collection, but now is also an outright love letter to the City of Angels. – Huffington Post

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An official event of Converge: 11-Days of Featured Photographic Programming and the Month of Photography Los Angeles.
 
Leica Gallery Los Angeles | 8783 Beverly Boulevard | West Hollywood | CA 90048 | (424) 777-0341 | www.leicagalleryla.com

Presenting a New Lighting Portfolio with the Clare Agency

August 2nd, 2016

You might know that I love light and lighting. Having written two lighting books and having been the subject of a PDN (Photo District News) Lighting Master series several years ago, I continue to be inspired by the incredible possibilities of light. As a photographer who loves to create a look with light, finishing (retouching) is also very important.

So as part of my new collaboration with Clare O’Dea at the ClareAgency.com we have re-edited, re-organized and created what we think is a stunning look to the work. I have also included 2 jewelry images below from a recent shoot for a national jewelry designer that are all about the lighting, makeup and color.

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I would love to know what you think of the new presentation on Clare’s website ClareAgency.com/Michael-Grecco.

Please feel free to reach out and let us know what you think of the work or if you have a project to bid. We are full of ideas. Looking forward to connecting soon. Enjoy! – Michael


Will Smith Sports Illustrated Cover Shoot for ‘Concussion’ feature film

February 15th, 2016

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As creatives, most of us love what we do. We love the small jobs, the medium jobs, but we especially love the really big jobs. Don’t get me wrong, I’ll do a smaller job any day of the week, but a high-profile, high production shoot really gets me going.

This is the case with being asked to shoot Will Smith for the cover of Sports Illustrated for the movie Concussion. I was tasked with getting several variations for a cover as well as a potential inside photograph. To do this we created several sets: a white set, a dark gray set and then varied the lighting with Indo sets. The trick on a shoot like this is not just the technical expectations, but the more important task is keeping everyone happy and creating a great atmosphere on set. I had worked with Will before and know what a pleasure he is to shoot. Once again, he didn’t disappoint.

The images and experience went well enough for everyone that Brad Smith, then Director of Photography of Sports Illustrated said with a smile that he wanted to be my agent.

Well Brad, I also have a new agent. I’d love to announce my partnership with Clare O’Dea of the Clare Agency. Love to hear your feedback on the images and would love to create something meaningful for you soon. – Michael

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Behind the Shoot: Will Smith’s ‘Concussion’ Cover Shoot


Michael Grecco and Flixel Studios Make Advertising History

January 4th, 2016

Michael Grecco Shoots First Ever Cinemagraph as a Broadcast Ad for Pizza Hut

In a world of oversaturation, overstimulation, and overexposure, the cinemagraph is what the advertising world needed; a visually fresh approach different enough to catch the viewers’ attention, yet familiar enough to be effective. Case in point, AdWeek calls the cinemagraph Grecco created for Pizza Hut’s Billy on the Street spot,

“…eye-catching, even hypnotic.”

A cinemagraph is part film, part still photograph. You can shoot still, motion or a combination of both to create the end result. Ultimately, it usually looks like a still photograph with elements of the background and/or foreground highlighted in either a short looped or linear video feed.

On top of being a completely new approach to broadcast advertising, cinemagraphs are equally, if not more, useful via current social media platforms. Philippe LeBlanc, co-founder and CEO of cinemagraph software company Flixel agrees,

“…autoplay makes it feel much more natural.”

The end result is the perfect way to embed something new, yet comfortable, into ones usual surroundings. Compound the incubator social media provides the cinemagraph with the mesmerization it invokes in a broadcast media environment, one can only conclude it is the best medium for visual ad campaigns. – Michael

Curious for more? Watch the Behind the Scenes


Michael Grecco Shoots Live Cinemagraphs For 67th Annual Emmy Awards

September 30th, 2015



One of the favorite parts of my job is the creative problem solving that has to happen for any photoshoot. Problem solving is something I am known for and I love it. I was asked by Flixel Studios to create a backstage studio at the Emmy’s to shoot cinemagraphs for the Television Academy’s social media images at the 67th Annual Emmy Awards. The challenge here was to figure out how to make a dynamic motion and a dynamic still element, the two components needed for a great cinemagraph.


 

 

 

 


When the Magic Happens – with Virtuoso Violinist Lindsey Stirling

July 21st, 2015

As a portrait shooter sometimes you are only as good as your subject. What I mean by that is you can light and create the most amazing conceptual scenario, but if your subject is not into it, then it does not work. The magic happens when there is a wonderful collaboration of ideas and energy between the subject and myself.

Take a recent shoot I did with YouTube sensation and virtuoso violinist Lindsey Stirling – I can know how to light it and have some ideas, but when she turns it on, what we do together becomes magic.

– Michael

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The Art of Creating Living Photography™

May 12th, 2015

As someone who both appreciates and creates still photography and motion footage, I’ve spent a great deal of time thinking of the best ways they might come together. After all, we live in a world of web browsers, tablets, smart phones and moving billboards where still imagery can move and film that is still in places can make the viewer deeply reflective.

Living Photography, or Cinemagraphs, is just that; it is literally the merging of a still photograph with selective elements of motion footage. To create a great Living Photograph I actually shoot video, directing talent in a way that makes sense for the execution of the movement and the still image being used. It’s a fun process that has its own special requirements to make it work.

The effect of Living Photography is not only surprising and unexpected, but from a marketing perspective it is effective – Living Photography is clicked 60 to 80% more often than a still photograph.

I believe this melding of still photography and motion footage is the future of imagery – which makes me excited about creating it. Please let me know what you think of these examples of Living Photography. – Michael

Recent work for Panasonic Avionics


Creating a Spot for Panasonic, “Forever Young”

April 8th, 2015

I first fell in love with photography as a kid in summer camp; the magic of watching a print develop in a tray in the dark totally captivated me. Having the bug, a few years later I started poring over the Time Life Photography books from the local library. In fact I actually snuck them out in a vein attempt to “own” something so great, a photograph. This is where I became deeply committed to the art, after spying the likes of Penn, Avedon and Bruce Davidson. All though grade school and high school I stayed up many a night studying, reading and learning everything I could about great photographers and amazing photographs.

So as any teenager, thinking I knew it all, I went to film school. I figure I could not learn any more about photography, how silly of me! Instead I would learn about moving images; this was a completely new experience that also mesmerized me because the films I studied were Ingmar Bergman, Rainer Werner Fassbinder and Michelangelo Antonioni. This is where I really derived my deep love of lighting and the use of shadow to create an emotion that helps convey a great story. Movies I had never imagined existed at the time inspired me to graduate with a degree in filmmaking.

So having the opportunity to direct now is an honor. I realize in many ways it very much like directing your subjects for a still shoot, it’s all about good communication and patience. But I must say it is definitely in my blood. Please check out this latest work for Panasonic, they asked me make a short film that highlighted the nimbleness of their 4K cameras. I hope you enjoy it!

4K Stills from the Motion Shoot

Behind The Scenes of the Forever Young Commercial

Behind The Scenes of the Forever Young Commercial

Behind The Scenes of the Forever Young Commercial

Behind The Scenes of the Forever Young Commercial


My Dream…for a Brilliant Campaign

November 12th, 2014

One of my favorite things to do while traveling is to record my world using Instagram. Sometimes these images are shot on my Panasonic GH4 and wified to the phone; sometimes I just use my phone. Taking happy snaps and then doing that Instagram filter thing really excites me. Instagram is the quick version of a Photoshop effect and has become so ubiquitous in our society the word is used as a verb or a noun.

My images are all personal. At times they are life achievements and events going on around me. Other times they are the visuals that I have to stop and shoot. I always keep them as snaps though; to me taking a commercial image that has been retouched and putting it up to Instagram defeats the purpose. Instagramming should be the spontaneous side of your photographic life, the one you get to set free with the medium.

My dream is to someday do an entire magazine travel piece or ad campaign – either all on my phone, or all through Instagram. Below is a collection of my Instagram images I wanted to share with you.

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What I did on my Summer Vacation, an Instagram Story

August 20th, 2014

 

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One of my favorite things to do in the world is to take my daughter, Sophia, on vacation with me. It’s our ‘father-daughter’ thing to do and every year we go to Europe on a food excursion. You see, I taught Sophia to cook, as our ‘father-daughter’ activity when she was 9.

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I showed her how to use a knife properly, explained about spices and how they change at different points in the cooking process, reductions, etc. I taught her everything I know about food types, which was Chinese, Thai, Japanese, French and much Italian cooking. She is now 17 and a fabulous chef. She has well surpassed my skills as a cook; the basics taught to me by my Italian mother and grandmother.

So when Sophia asked me a few years ago to come with her to France, to explore the food of the country, I was thrilled. We have made this our annual excursion – usually adding a week to my trip to the Arles Photo festival – eating with my big girl around France.

This year she wanted to go somewhere different. Being half Italian and enjoying cooking in her family heritage (and boy, is she good), she naturally wanted to try Italy. So we ate and shopped our way around Italy and France, with the help of my girlfriend Gill. We had a particularly good time. The Arles festival was not the best this year, but the time we all had could not be beat!

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