Presenting a New Lighting Portfolio with the Clare Agency

August 2nd, 2016

You might know that I love light and lighting. Having written two lighting books and having been the subject of a PDN (Photo District News) Lighting Master series several years ago, I continue to be inspired by the incredible possibilities of light. As a photographer who loves to create a look with light, finishing (retouching) is also very important.

So as part of my new collaboration with Clare O’Dea at the ClareAgency.com we have re-edited, re-organized and created what we think is a stunning look to the work. I have also included 2 jewelry images below from a recent shoot for a national jewelry designer that are all about the lighting, makeup and color.

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I would love to know what you think of the new presentation on Clare’s website ClareAgency.com/Michael-Grecco.

Please feel free to reach out and let us know what you think of the work or if you have a project to bid. We are full of ideas. Looking forward to connecting soon. Enjoy! – Michael


Will Smith Sports Illustrated Cover Shoot for ‘Concussion’ feature film

February 15th, 2016

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As creatives, most of us love what we do. We love the small jobs, the medium jobs, but we especially love the really big jobs. Don’t get me wrong, I’ll do a smaller job any day of the week, but a high-profile, high production shoot really gets me going.

This is the case with being asked to shoot Will Smith for the cover of Sports Illustrated for the movie Concussion. I was tasked with getting several variations for a cover as well as a potential inside photograph. To do this we created several sets: a white set, a dark gray set and then varied the lighting with Indo sets. The trick on a shoot like this is not just the technical expectations, but the more important task is keeping everyone happy and creating a great atmosphere on set. I had worked with Will before and know what a pleasure he is to shoot. Once again, he didn’t disappoint.

The images and experience went well enough for everyone that Brad Smith, then Director of Photography of Sports Illustrated said with a smile that he wanted to be my agent.

Well Brad, I also have a new agent. I’d love to announce my partnership with Clare O’Dea of the Clare Agency. Love to hear your feedback on the images and would love to create something meaningful for you soon. – Michael

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Behind the Shoot: Will Smith’s ‘Concussion’ Cover Shoot


Michael Grecco and Flixel Studios Make Advertising History

January 4th, 2016

Michael Grecco Shoots First Ever Cinemagraph as a Broadcast Ad for Pizza Hut

In a world of oversaturation, overstimulation, and overexposure, the cinemagraph is what the advertising world needed; a visually fresh approach different enough to catch the viewers’ attention, yet familiar enough to be effective. Case in point, AdWeek calls the cinemagraph Grecco created for Pizza Hut’s Billy on the Street spot,

“…eye-catching, even hypnotic.”

A cinemagraph is part film, part still photograph. You can shoot still, motion or a combination of both to create the end result. Ultimately, it usually looks like a still photograph with elements of the background and/or foreground highlighted in either a short looped or linear video feed.

On top of being a completely new approach to broadcast advertising, cinemagraphs are equally, if not more, useful via current social media platforms. Philippe LeBlanc, co-founder and CEO of cinemagraph software company Flixel agrees,

“…autoplay makes it feel much more natural.”

The end result is the perfect way to embed something new, yet comfortable, into ones usual surroundings. Compound the incubator social media provides the cinemagraph with the mesmerization it invokes in a broadcast media environment, one can only conclude it is the best medium for visual ad campaigns. – Michael

Curious for more? Watch the Behind the Scenes